The Indian Premier League (IPL) has become one of the largest sporting extravaganza in the world with the search volume for keyword "IPL" being 1.8 million, according to a study conducted by SEMrush, a Search Engine Optimisation (SEO) and search analytics software.
The software provides intelligence data, including website traffic information, keywords projected AdWords spend, and other SEO-related data.
The SEMrush's research, which digs into the online user behaviour of 192 million viewers, has come up with this data.
The keyword "IPL" has more than 22,520,00 related keywords. While the IPL keyword volume in April 2017 was 823,000, in April 2018, it has risen to 1.8 million, said a statement.