New Delhi: Barcelona and Spotify have revealed that Drake’s OVO owl logo will feature on their jersey in the Clasico clash with Real Madrid.
Barcelona will be visiting Santiago Bernabeu on Sunday for a meeting with their arch-rivals, and a fresh change will be put on their famous red and blue jersey as they celebrate Canadian superstar Drake becoming the first singer to achieve 50 billion streams of his songs on Spotify.
Xavi’s side will take to the field wearing a special top bearing the logo of the international artist who has won over 275 awards in his career, including four Grammys.
OVO owl logo shirts for Barcelona
Drake has posted on social media on receiving such an honor, “To celebrate being the first artist with 50 billion streams on @spotify @FCBarcelona will wear the OVO owl at El Clasico on Sunday. This doesn’t feel real but it is.”
Barcelona’s vice president of marketing, Juli Guiu, has told the club’s official website, “For the first time in our history, we are replacing the name of our main partner on the front of the jersey with an internationally acclaimed artist in Drake, winner of 4 Grammy awards and record breaker in different categories, such as being the first artist to accumulate 50 billion streams on Spotify.”
“This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world,” he added.
Barca will also be wearing special training tops during their warm-ups in the Spanish capital that feature the name Drake and the number 50 on the back, with the Spotify logo which usually sits on the front of their home shirts.
Barca and Real enter their latest Clasico encounter locked together at the top of La Liga on 22 points each, with both sides yet to suffer defeat in domestic competition this season.