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Top 5 Wellbeing and Health Startups That Pitched Their Direction to Progress on Shark Tank India

Shark Tank India highlights innovative health and wellness startups reshaping the industry. Ventures like SoulUp provide peer-to-peer support, while What's Up Wellness introduces accessible gummy supplements. Green Protein taps into the booming plant-based protein market. Meanwhile, MindPeers gamifies mental health, and DigiQure E-Clinic brings healthcare to rural areas. These startups redefine wellness with innovation and accessibility.

Edited By : Finance Desk | Updated: Mar 11, 2024 17:36 IST
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Top Health Innovations on Shark Tank India
Top Health Innovations on Shark Tank India

Shark Tank India, the Indian adaptation of the famous business reality TV show, has emerged as a fertile ground for innovative ideas. Among the multitude of ventures seeking investment, some have truly revolutionised the health and wellness landscape. This article delves into the top 5 health and wellness innovations that secured deals on Shark Tank India, reshaping how individuals approach their well-being.

1. SoulUp: A Companion Platform

Founded by IIT alumni Punita Mittal and Mahak Maheshwari, SoulUp is a peer-to-peer platform facilitating one-on-one discussions covering various aspects such as mental health, relationships, career choices, and parenting. Additionally, the platform hosts group discussions led by mental health experts, offering a supportive environment for individuals facing similar challenges.

Recently, SoulUp garnered attention when it appeared on the Shark Tank India, with Sharks like Anupam Mittal and Namita Thapar participating in negotiations. Thapar, the Executive Head of Emcure Pharmaceuticals, expressed her support, offering SoulUp Rs 50 lakh in funding at 5% equity. SoulUp aims to bridge the gap between seeking help and connecting with peers who understand firsthand the struggles individuals face. It stands as a valuable resource for those navigating internal challenges and seeking support.

2. What’s Up Wellness

Gurugram-based startup What’s Up Wellness reached a significant milestone on Shark Tank India Season 2, securing Rs 60 lakh in funding from industry stalwarts Aman Gupta, Vineeta Singh, and Anupam Mittal. With a mission to democratise wellness, founders Vaibhav Makhija and Sayantani Mandal introduced gummy supplements designed for everyday health needs. Their innovative products, including Beauty, Sleep, and Stress-Relief Gummies, garnered attention for their efficacy and accessibility. Backed by a strong vision and robust financials, the startup boasts an Annual Recurring Revenue of Rs 5 crore, signalling rapid growth in the competitive wellness market.

The episode showcased the founders’ meticulous planning and dedication to direct-to-consumer (D2C) strategies, earning praise from industry veterans like Peyush Bansal of Lenskart. With this funding boost and support from seasoned investors, What’s Up Wellness is poised for exponential expansion, aiming to reach Rs 2 crore in monthly revenue by year-end.

3. Green Protein: Plant-Based Protein Drink

Green Protein, a plant-based protein drinks brand featured on Shark Tank India Season 1 Episode 34, caught the attention of viewers. Founders Madhvi Datwani, Parag Khimani, and Parigna Thorat pitched their product, seeking ₹60 lakhs in exchange for 2% equity in their company.

The plant-based protein market is expansive, with several established brands already making a mark. The sector’s overall revenue is exceptionally high, with a 2020 report valuing the market at US$10.3 billion. With effective marketing strategies, Green Protein has significant growth potential.

4. MindPeers: Recognising the Importance of Mental Health

MindPeers has developed an app that gamifies mental health, aiming to make it more accessible and engaging. Despite mental health being a sensitive topic for many Indians, MindPeers encourages users to prioritise their mental well-being through gamified experiences.

5. DigiQure E-Clinic: Bringing Healthcare to Rural India

DigiQure E-Clinic aims to provide medical services to rural India. Their story goes beyond a business venture; it’s a mission fueled by personal tragedy. The untimely death of a child in a rural village due to lack of access to proper medical care inspired the founders, all alumni of NIT Bhopal.

DigiQure E-Clinic garnered public attention on Shark Tank India Season 2, highlighting the stark reality of limited healthcare access in rural India. While Namita Thapar sealed the deal, the episode sparked discussions about the challenges and potential of telemedicine in bridging the healthcare gap.

Also Read: Top 5 Game-Changing Startups From Shark Tank India

These five health and wellness innovations offer a glimpse into the diverse landscape showcased on Shark Tank India. Beyond securing funding, these entrepreneurs have generated significant public interest in their solutions. Their success underscores the growing demand for accessible, personalised, and technology-driven wellness solutions.

First published on: Mar 11, 2024 05:36 PM IST

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