Toyota Urban Cruiser Taisor: Toyota Kirloskar Motor (TKM) is making waves with the potential introduction of the Urban Cruiser Taisor, a compact SUV coupe, as they have recently trademarked the name in the Indian market. This move strongly indicates the manufacturer’s intentions to expand its portfolio, building on the successful partnership with Maruti Suzuki.
Strengthening the Collaboration
Toyota and Maruti Suzuki have previously joined forces to introduce successful badge-engineered models like the Glanza and the Urban Cruiser Hyryder. With the upcoming addition of the Rumion MPV, which is a rebadged version of the Maruti Suzuki Ertiga, Toyota is further solidifying its collaborative efforts.
Positioning and Strategy
The Rumion MPV, positioned beneath the Innova Crysta in Toyota’s MPV lineup, is set to make its debut in the Indian market. This strategic move is aimed at capturing a broader audience and maximizing sales volume within the competitive segment.
Urban Cruiser Taisor: The Next Step
The speculated Urban Cruiser Taisor is expected to capitalize on the success of the Maruti Suzuki Fronx, a top contender in the SUV sales charts. With a sub-four-metre size and drawing inspiration from the Fronx, the Urban Cruiser Taisor will likely align itself with the market demands for compact SUVs.
Minimal Cosmetic Changes
While Toyota’s previous badge-engineered models featured notable differences from their Maruti counterparts, the Urban Cruiser Taisor is anticipated to display minimal cosmetic alterations. These could include a fresh grille design and slight bumper tweaks while preserving the overall essence of the Maruti Fronx.
Shared Features and Powertrain
Similar to its Maruti counterpart, the Urban Cruiser Taisor is projected to share its features list and interior design. Powering the compact SUV coupe will be a 1.2L K-series Dual Jet Dual VVT petrol engine. This powertrain will be offered with a standard five-speed manual transmission and an optional five-speed AMT.
Potential for Turbocharged Performance
Following the trend set by the Maruti Fronx, there’s potential for the inclusion of a 1.0L three-cylinder turbo BoosterJet petrol engine, generating 99 bhp and 148 Nm of torque. This powertrain might offer additional performance options, including a choice between a five-speed manual transmission or a six-speed torque converter automatic with paddle shifters.
With these potential features and the anticipated synergy of Toyota and Maruti’s partnership, the Urban Cruiser Taisor could be a promising addition to India’s dynamic automotive market.
