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Mercedes-Benz Unveils Its Roadmap For 2024; All Set To Launch 12 New Cars

Mercedes-Benz India has ambitious plans to broaden its retail footprint by adding 20 new workshops in 10 additional cities.

Edited By : Saurav Gupta | Updated: Jan 13, 2024 10:36 IST
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Mercedes-Benz Unveils Its Roadmap For 2024
Mercedes-Benz Unveils Its Roadmap For 2024

In an exciting development, Mercedes-Benz has disclosed its robust plan for the upcoming year, with a lineup that includes a dozen new car launches. The German automaker is set to introduce three cutting-edge electric vehicles (EVs) alongside a range of other models, emphasizing its commitment to innovation and diversity in its offerings.

Read More: Shift In Market Dynamics: WagonR Falls, These Expensive Models Shine In December Sale

Impressive Year-end Sales Mark Achieved by Mercedes-Benz India

Closing the curtains on 2023, Mercedes-Benz India celebrated a milestone with a record-breaking sales figure of 17,408 units. This achievement reflects a remarkable 10% growth compared to the previous year, showcasing the brand’s popularity and resilience in the Indian market.

SUV Dominance: Key Driver Behind Sales Surge

The SUV segment played a pivotal role in Mercedes-Benz’s success, constituting 55% of the overall sales. This surge can be attributed to the introduction of stellar models such as the GLC, GLE, GLA, and the flagship GLS. The strategic focus on SUVs has evidently struck a chord with Indian consumers.

Strategic Investment: Mercedes-Benz Pledges Rs 200 Crore for 2024

In a move aimed at fortifying its presence in India, Mercedes-Benz has announced a substantial investment of Rs 200 crore for the year 2024. The funds are earmarked for expanding and enhancing manufacturing operations at the Chakan plant, reflecting the company’s commitment to quality and efficiency.

Read More: Mercedes-Benz’s Big Move: 12 New Car Launches And Rs 200 Crore Investment In Chakan Plant For 2024

Network Expansion: Mercedes-Benz Set to Strengthen Retail Presence

Mercedes-Benz India has ambitious plans to broaden its retail footprint by adding 20 new workshops in 10 additional cities. This expansion aims to make the brand more accessible and provide enhanced service options to customers across the country. The move aligns with Mercedes-Benz’s strategy to create a comprehensive and customer-centric network.

In summary, Mercedes-Benz India is gearing up for an eventful 2024, not only with an impressive array of new car launches but also with strategic investments and network expansions that underscore its commitment to the Indian market.

First published on: Jan 13, 2024 10:36 AM IST

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