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Mercedes-Benz’s Big Move: 12 New Car Launches And Rs 200 Crore Investment In Chakan Plant For 2024

Mercedes-Benz celebrates 30 years in the Indian car market with its highest-ever sales in 2023, delivering 17,408 units

Edited By : Priyanka Negi | Updated: Jan 8, 2024 17:40 IST
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German luxury car manufacturer Mercedes-Benz has marked its three-decade milestone in the Indian car market with unprecedented success. In the recently concluded calendar year, the automaker achieved its all-time high sales, delivering 17,408 units between January and December, showcasing a remarkable 10 percent growth over the previous record of 15,822 units sold in 2022.

Looking ahead to 2024, Mercedes-Benz India has ambitious plans, intending to introduce over 12 models in the country, including three new electric vehicles. In the electric vehicle (EV) realm, the company experienced a three-fold growth in sales of Battery Electric Vehicles (BEVs), featuring models like EQB and EQE SUVs, and EQS sedan. BEVs comprised four percent of the total sales in the year 2023.

A noteworthy highlight is the SUV segment contributing significantly, constituting 55 percent of the overall sales. This surge in demand is attributed to the success of recently launched models like GLC and GLE, alongside the continued popularity of existing products such as GLA and GLS.

In a strategic move, Mercedes-Benz India announced a Rs 200 crore investment in its Chakan plant during the facelifted GLS SUV launch. This investment aims to scale up manufacturing operations. Additionally, the company plans to expand its retail footprint by establishing 20 workshops and venturing into 10 new cities, all powered by green energy.

Also Read: 2024 Hyundai Creta Facelift Features, Design Leaked; Know Details HERE

First published on: Jan 08, 2024 05:40 PM IST

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