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Shift In Market Dynamics: WagonR Falls, These Expensive Models Shine In December Sale

Notably, Maruti's acclaimed WagonR, previously reigning at the top of sales charts, dropped drastically, failing to secure a position among the top 10 cars sold.

Edited By : Saurav Gupta | Updated: Jan 10, 2024 08:54 IST
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Maruti Suzuki WagonR
Maruti Suzuki WagonR

Maruti Suzuki WagonR: New Delhi witnessed a surprising turn in the car market as the year drew to a close. December 2023 saw a remarkable twist in car sales trends, with budget-friendly models being overtaken by their pricier counterparts. Notably, Maruti’s acclaimed WagonR, previously reigning at the top of sales charts, dropped drastically, failing to secure a position among the top 10 cars sold.

Throughout 2023, WagonR had consistently held the top or second position in sales. However, its sales plummeted in December, slipping to the fourteenth spot with a mere 8,578 units sold. This decline marked a 16% drop in annual sales compared to November 2023, where 16,567 units were sold.

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Interestingly, the more affordable Maruti WagonR surpassed the demand for the company’s newer compact SUV, Frontas, which sold 9,692 units during the same period. Contrarily, the month saw stronger performances from Maruti’s higher-priced models. The compact sedan Dezire sold 14,012 units, while the 7-seater Ertiga, Brezza, and Baleno sold 12,975, 12,844, and 10,669 units respectively. These models, priced between Rs 7 lakh to Rs 12 lakh, showcased robust sales figures.

Maruti Suzuki WagonR’s Engine and Features

The WagonR boasts a 1.0-liter K-series engine in its base models, while the higher-end variants are equipped with a 1.2-liter engine. Offering a CNG option with the 1.0-liter engine, the car delivers a power output of 88.5 bhp and a maximum torque of 113 Nm. Impressively, it achieves a mileage of 25 Kmpl in petrol and approximately 35 Km/Kg in CNG.

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Tech and Safety Features

Loaded with features like a 7-inch touchscreen display, a 4-speaker music system, steering-mounted audio controls, and smartphone navigation, the WagonR prioritizes passenger safety with dual front airbags, ABS with EBD, rear parking sensors, and hill-hold assist (available on the AMT variant). Competing against models like Celerio, Tata Tiago, and Citroen C3, the WagonR maintains its edge with a range of advanced features.

Budget-Friendly Pricing

Available in four variants – LXi, VXi, ZXi, and ZXi+ – the WagonR also offers CNG options in the LXi and VXi trims. Priced between Rs 5.54 lakh and Rs 7.42 lakh (ex-showroom), it remains an attractive choice for budget-conscious buyers, despite its recent slip in sales.

First published on: Jan 10, 2024 08:52 AM IST

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