News24’s impressive performance continues unabated, consistently meeting viewer expectations. This success is reflected in its rapidly increasing BARC ratings, a trend that has persisted for several weeks. News24 has outpaced competitors like ABP News and Zee News, maintaining a strong lead over them for a considerable period.

The number of viewers watching News24 across the country is steadily increasing, resulting in rapid advancements in its BARC ratings and setting new records every week. Having already surpassed ABP News and Zee News, this channel is now closing in on Times Now Navbharat.

In the latest BARC ratings, News24 has seen a 2% increase in its GRP. It rose from 7.7 in the 19th week to 7.9 in the 20th week. Meanwhile, ABP News experienced a 1% decline in its GRP, dropping from 6.8 in the 19th week to 6.7 in the 20th week. Zee News’ GRP remained unchanged, staying at 6.5 for both the 19th and 20th weeks.

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News24’s market share growth rate has also increased. It rose from 6.7 in the 19th week to 6.8 in the 20th week, reflecting a 2% growth. In contrast, both ABP News and Zee News saw a decline in their market share growth rates. ABP News’ market share growth rate dropped by 2%, from 5.8 in the 19th week to 5.7 in the 20th week. Similarly, Zee News’ market share growth rate fell by 1%, remaining at 5.6 for both the 19th and 20th weeks. With this improvement, News24 is now not far behind Times Now Navbharat in market share growth rate.

The reason behind News24’s growth is its programming. News24 consistently considers the preferences of its viewers and tailors its programs accordingly. The current Lok Sabha election coverage is particularly popular among viewers. This focus on audience preferences is why News24 continues to advance steadily.

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