New Delhi: PhonePe is the most used in the world of UPI payments app. Companies like Google Pay gives tough competition to PhonePe. Google Pay is the second most used UPI application. Now the competition between PhonePe and Google has been increased even more.
Actually, the Indian Fintech firm is all set to launch an Android App Store. This can pose a threat to Android App Store Master Google. However, the userbase of the Google Play Store is huge.
PhonePe and Google have been competing with each other in India’s UPI market for many years. However, Walmart-backed PhonePe is trying to do something different. The leader of mobile payments is planning to launch an app store to challenge Google.
PhonePe launches Pincode
PhonePe has also recently launched the Pincode app. The e-commerce segment app gives users more than one option at the hyperlocal level. On the other hand, bringing the new App Store shows the preparation of the company.
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Like Pincode, the upcoming App Store will also provide hyperlocal service. The company will provide apps and services according to the customers.
12 language support on PhonePe’s App Store
The company’s full focus will be on increasing the userbase on the new App Store. This will give users a premium experience of high-quality advertising and custom targeting. PhonePe’s upcoming app store will support 12 languages. With this, the experience of the people at the local level will be much better. However, its facilities will not depend only on languages.
Effect of CCI’s decision
According to the report of TechCrunch, the new App Store would like to promote the user experience at the local level. The company will move forward based on innovation and what consumers want. PhonePe’s App Store can be launched soon. However, no official information has been received regarding the launch yet.
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After the order of Competition Commission of India (CCI), now any phone manufacturer company can also take the facility of any other app store. Google has 97 percent control over the worldwide app store market.
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