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Fiitfella launches an AI-based platform that promotes a fitness-focused approach to a healthy lifestyle

In today's fast-paced world, maintaining a healthy mind and body is crucial. The more we dedicate to our work and other priorities

Edited By : Udit Singh | Updated: Mar 27, 2024 03:25 IST
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New Delhi : Founded in 2018 by Mandeep Beniwal the Panchkula-based firm “Fiitfella” is dedicated to assisting individuals in obtaining their desired bodies by simple lifestyle changes, backed by a supportive team of 30+ dieticians, health coaches, nutritionists, fitness specialists, and doctors.

In today’s fast-paced world, maintaining a healthy mind and body is crucial. The more we dedicate to our work and other priorities, the less time we have to care for ourselves, which leads to abnormal weight gain and other health issues over time. From childhood to maturity, it is critical to maintain a sustainable lifestyle with healthy behaviors.

Mandeep Beniwal founded Fiitfella in 2018 as a one-stop solution for all body weight transformation difficulties. This firm operates on a subscription basis and provides high-quality services to help their clients attain a healthy body and lifestyle. This firm is likely to unveil an AI application aimed at controlling clients’ transformations through greater diet customization and support. Customers will have easy access to calorie tracking, the option to voice problems, and request assistance from our dedicated team.

Fiitfella provides a wide choice of weight management options, from monthly to annual memberships. Every client who inquires about weight management receives a call from the customer service team to discuss their issues. Furthermore, the therapy team records a complete study of the problem to fulfill the clients’ needs.Once the client begins his/her journey, the team provides many free counselling sessions to help the client reach the desired results.

THE USP
The brand’s main selling point is its emphasis on long-term transformations through the development of healthy habits that do not require the use of medications. The founder does not encourage using any medications, paying for gym memberships, or adopting any type of crash diet. He simply believes in adopting a healthy lifestyle and developing healthy habits. He believes in a tailored strategy for each individual because each body is unique and requires various focus regions. Fiitfella is unique in that it focuses on providing tailored home-based, easy-to-follow diets to prevent future weight gain.

Fiitfella offers all weight control methods at a low cost, making them accessible to people of all ages. The business also has a large social media presence, with over 1 lakh Facebook fans, an active Instagram account, and multiple Whatsapp communities.

Founder’s Journey
The founder, Mandeep Beniwal, began his path as a fitness fanatic after transforming himself into a healthy and fit guy. He was quite obese and suffered from a variety of health difficulties as a result of his high body fat percentage. Doctors prescribed medications, and his condition worsened.

With his own traumatic experience at such a young age, he seized control of his body and altered himself. His degree and hours of scientific research helped him comprehend the full potential of home nutrition, lifestyle, and long-term adjustments.

He shed 30 kgs because to his consistent effort and good lifestyle. Then he established Fiitfella, a one-stop solution platform, and began assisting his friends and family, realizing that weight reduction issues are unique to each individual. Today, on this platform, he consults with around 10,000 clients each month for weight reduction and transformation, working alongside a team of highly certified dietitians and nutritionists at Fiitfella to deliver the best services to clients.

To meet the needs of the modern world, Mandeep later collaborated with Tech Expert Arpit Baranwal to create an AI-powered platform that addresses all fitness and health-related concerns for his clients. The duo is preparing to debut its AI-based solution in 2024, marking a significant milestone in the fitness business.

securing support from investors
Fiitfella has a large internet audience and hopes to grow in the future. The startup already has several funding options for growth, but it presently operates as a proprietorship. The creator and the tech specialist plan to seek finance in the near future. Fiitfella is poised to cross worldwide boundaries with greater clients.

Fiitfella currently competes with other health-related companies such as Healthifyme, Fitelo, Cure, Fittr, and others.
Since the brand’s inception, Fiitfella has served a large customer of over 10,000 people of all ages. Its main clients are from India, as well as Australia, New Zealand, Singapore, and the United Kingdom. The firm hopes to expand its global reach over the next fiscal year.

Fiitfella is a well-known name in the health and fitness market, offering services that are specifically tailored to the demands of its consumers. The level of client trust and happiness is clearly obvious in the testimonials they receive. They hope to continue assisting their clients in leading healthy lifestyles by providing excellent services.

First published on: Feb 20, 2024 03:57 PM IST

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