Every day, millions of people worldwide create and share online videos on platforms like YouTube, Instagram, and Facebook, aiming to attract views and followers. These platforms also serve as significant revenue sources for content creators globally. While only a few achieve tremendous success, earning millions in the process, individuals like Zheng Xiang Xiang emerge as trailblazers in the realm of social media influencing. As a Chinese influencer, Zheng Xiang Xiang has pioneered innovative approaches to online product promotion, leading to an astonishing accumulation of wealth.
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With over five million followers on Douyin, the Chinese counterpart of TikTok, Zheng has mastered an unconventional and rapid method of product promotion. What sets her apart from other influencers is her minimalist approach. While many influencers meticulously describe and elaborate on the products they promote, Zheng takes a different approach—she showcases a product for a mere three seconds. This succinct yet effective strategy has been the secret to her remarkable success.
In her live streams, Zheng’s assistant swiftly presents her with orange boxes containing a variety of items, one after the other. In a fraction of a second, she effortlessly grabs each product, briefly showcases it to the camera, states its price, and swiftly moves on to the next item. This lightning-fast process occurs within a strict three-second timeframe for each product, showcasing Zheng’s remarkable efficiency in product promotion.
Zheng’s talent for captivating her audience in mere seconds has resulted in staggering earnings. Reportedly, she earns an astonishing $14 million (approximately ₹120 crore) every week. This incredible success underscores the shifting dynamics of online commerce and challenges traditional norms of influencer marketing. Zheng’s rapid-fire approach exemplifies how the landscape of online commerce is continually evolving with time, emphasizing the importance of adapting to new strategies and platforms.