It’s widely known that Indians are among the leading consumers of luxury goods, including sports cars like Lamborghinis, with a notably youthful demographic. Stephan Winkelmann, the global CEO of Lamborghini, highlighted during his visit to India that while the country’s sales figures remain relatively low compared to global numbers, there’s immense potential given the increasing interest among Indian buyers. He noted a unique trend where Indians are not only purchasing these cars domestically but also for their residences abroad, particularly in the UK, America, Dubai, and Southeast Asia.
Winkelmann also observed a shift in consumer behavior, with more Indians embracing the experience of owning and driving sports cars compared to previous apprehensions. He acknowledged that Indian buyers are just as demanding as their Western counterparts, especially when it comes to personalization options for their high-end purchases, which can cost upwards of Rs 4 crore.
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‘Revenge Buying’ Post-Covid
Lamborghini has seen strong demand globally, partially attributed to “revenge buying” post-Covid, where individuals adopt a “You Only Live Once” mindset. Winkelmann indicated that demand remains robust, with waiting times averaging between 18 to 24 months worldwide. Both the Huracan and Urus models are currently sold out, reflecting the brand’s favorable position in the market.
Winkelmann said demand continues to be robust. “We have an average of 18-24 months of waiting around the world. The Huracan and Urus are sold out. We are waiting for new cars to come. We are in a good position.”
However, he adds that the Covid rush may have waned down. “Today, it is different. We now have much more young people around the globe who are able to purchase such cars. There is much more opportunity and a lot of cash ready to be spent. There has been a lot of wealth across the world.”
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