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Twitter Introduces Ads Revenue Sharing Program for Content Creators

Twitter: Twitter has recently unveiled a new program aimed at allowing content creators to monetize their content and generate income. The program enables creators to earn a share of the ad revenue, specifically through the ads displayed in their replies. Detailed information regarding the program has been provided on Twitter’s website. It is worth noting […]

Edited By : Saurav Gupta | Updated: Jul 14, 2023 21:09 IST
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Twitter Introduces Ads Revenue Sharing Program for Content Creators
Twitter Introduces Ads Revenue Sharing Program for Content Creators

Twitter: Twitter has recently unveiled a new program aimed at allowing content creators to monetize their content and generate income. The program enables creators to earn a share of the ad revenue, specifically through the ads displayed in their replies.

Detailed information regarding the program has been provided on Twitter’s website. It is worth noting that Elon Musk, the owner of the company, had also shared information about this initiative last month.

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In a tweet, Musk mentioned, “X/Twitter will start paying creators for the ads shown in their replies. The first block payment is $5 million.”

Twitter’s ‘Creator Ads Revenue Sharing’ page states, “We are expanding our creator monetization offering to include Ads Revenue Sharing for creators. This means that creators can receive a portion of ad revenue, beginning with replies to their posts. This is part of our effort to assist people in directly earning a living on Twitter.”

As per Twitter, this program will be accessible in all countries where support for Stripe Payouts is available. The company’s management has indicated that they will begin with an initial group of creators who will be invited to accept payments.

Reducing Spam Messages on Twitter

Twitter has announced an update aimed at reducing the number of spam messages in direct messages (DMs). Starting from July 14, a new message setting will be implemented.

Following this update, only messages from users whom an individual follows will appear in their inbox, while messages from other verified users whom they do not follow will be directed to their message request inbox. This change is expected to reduce the influx of spam messages in users’ inboxes.

Eligibility Requirements for Twitter’s Creator Ads Revenue Sharing:

In order to qualify for the creator ads revenue sharing program, creators must meet the following criteria:

Subscription to Twitter Blue or Verified Organizations: Creators must be subscribed to either Twitter Blue or be part of Verified Organizations.

Minimum Impressions: Creators need to have a minimum of 5 million impressions on their posts in each of the last 3 months. This demonstrates their reach and engagement with their content.

Compliance with Creator Monetization Standards: Creators must pass a human review to ensure they meet the Creator Monetization Standards set by Twitter. This review process helps maintain quality and adherence to guidelines.

By meeting these eligibility criteria, creators can be considered for the creator ads revenue sharing program and unlock the opportunity to monetize their content on Twitter.

First published on: Jul 14, 2023 09:08 PM IST

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