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Meta explains AI’s role in content ranking on social media platforms, offers these TIPS

New Delhi: Meta, the company that owns Instagram and Facebook, has shed some information on how the network suggests content to each user. It also advised users on how to rank their content and broaden the reach of their profiles. According to a blog post, the majority of the data is based on the 22 […]

Edited By : Sahelee Rakshit | Updated: Jun 30, 2023 15:21 IST
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New Delhi: Meta, the company that owns Instagram and Facebook, has shed some information on how the network suggests content to each user. It also advised users on how to rank their content and broaden the reach of their profiles.

According to a blog post, the majority of the data is based on the 22 “system cards” that include the Feed, Stories, Reels, and other ways customers interact with content on the platforms. All of the cards presented provide comprehensive information about how the system operates and enable these features to rank and recommend content.

Users can read articles and reels that were not expressly chosen for them by selecting the ‘Not Personalised’ option in the Explore filter. The blog post also went into more detail about the input signals and how it prioritised the items on the Transparency Centre.

The blog post went on to discuss how Facebook and Instagram algorithms decide what content to recommend and how to label it. According to a separate release from Meta, the “Why Am I Seeing This?” capability has also been expanded to Facebook Reels, Instagram Reels, and Instagram’s Explore tab, and will be available in “the coming weeks.”

Users will be able to utilise this feature to click on a specific reel to examine how their previous activity may have influenced the system’s decision to display it to them. Instagram is also testing a new Reels feature that will allow users to mark suggested reels as “Interested” in order to see more of the same type of material in the future.

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First published on: Jun 30, 2023 03:21 PM IST

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