The iPhone 17 series is expected to see little to no price hike when it launches on September 9, 2025, at Apple’s ‘Awe Dropping’ event. According to a new report, only the iPhone 17 Pro might cost $100 more due to higher base storage. Contrary to earlier reports, JPMorgan claimed there won’t be a significant price rise. The firm said it still rates Apple stock as Overweight with a $255 target, but expects only “modest” gains from the new iPhone launch.
“Expectations have historically been for limited surprises from the fall iPhone launch event, with hardware changes already well telegraphed by the supply chain,” analysts wrote.
“That said, the first public look at the new lineup—supported by incremental AI features through the year—can still hold some surprises…which, in the current macro setup, could provide modest upside compared to prior inflections or super cycles.”
The iPhone 17 lineup will reportedly see little to no price increases, with only the Pro model rising by $100 due to higher base storage
Source: JPMorgan pic.twitter.com/DiQj7WmEEt---Advertisement---— Apple Hub (@theapplehub) September 2, 2025
iPhone 17 Series – What Could Be The New Pricing?
JPMorgan says Apple will keep the price of the regular iPhone 17 at $799, while the iPhone 17 Pro Max will cost $1,199. The all-new iPhone 17 Air, expected to replace the Plus model, could come with a price tag between $899 and $949. The only phone to get a $100 hike is the iPhone 17 Pro, which could cost $1,099.
- iPhone 17 – $799 (no change)
- iPhone 17 Air – $899 to $949 (uncertain, may see a $50 bump)
- iPhone 17 Pro – $1,099 (appears higher, but with double the storage)
- iPhone 17 Pro Max – $1,199 (no change)
We are just five days away from Apple’s much-hyped “Awe Dropping” event, scheduled to take place at Apple Park, Cupertino, on September 9. All eyes will be on the much-anticipated iPhone 17 series, expected to be announced during the event. India, one of Apple’s key markets, will be among the first to get the new lineup. The new series comprises the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Apple is also likely to unveil the iPhone 17 Air, touted as the thinnest and most portable iPhone ever, which may replace the iPhone 16 Plus. Apart from phones, Apple is also expected to unveil the updated Apple Watch, AirPods, and some artificial intelligence (AI) features.
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