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Good news: Twitter will distribute advertising revenue to Twitter Blue verified creators

Good news: Twitter’s owner and CEO, Elon Musk, declared that starting, artists will receive a portion of ad revenue. Only the advertising that show up in a creator’s comment threads are subject to the new rule. In an effort to become the most lucrative social platform for creators, YouTube recently launched ad income sharing for […]

Edited By : News24 Desk | Updated: Feb 8, 2023 12:21 IST
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Twitter update

Good news: Twitter’s owner and CEO, Elon Musk, declared that starting, artists will receive a portion of ad revenue. Only the advertising that show up in a creator’s comment threads are subject to the new rule.

In an effort to become the most lucrative social platform for creators, YouTube recently launched ad income sharing for creators through the YouTube Partner Program.

Creators that share reels and video material on social networks like Instagram, TikTok, and Snapchat have access to comparable monetization alternatives. For instance, Instagram’s Reels Play Bonus Program awards up to $1,200 in Reel views to qualified producers.

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The problem? Unlike other social media sites, Twitter requires producers to be Blue Verified and have an active Twitter Blue subscription in order to display the checkmark.

This is an illustration of a Twitter advertisement that appears in a reply thread (Promoted by @ASUBootcamps). It should bring in money for the thread’s Twitter Blue Verified creator (@rowancheung).

Creators would need to keep an active Twitter Blue subscription and pay $8 per month (or more) in order to get the ad income split. The cost of Twitter Blue varies depending on where you are, and it is accessible in the US, Canada, Australia, New Zealand, Japan, the UK, Saudi Arabia, France, Germany, Italy, Portugal, and Spain.

Having an active Twitter Blue subscription and fulfilling the requirements are requirements for receiving the Twitter Blue Verified checkmark.

  • A display name, profile picture, and verified phone number are required for your account.
  • Your account must be at least 90 days old and have been used in the last 30 days.
  • Recent alterations to your username, display name, or profile picture may have an impact on your eligibility.
  • The blue checkmark may temporarily disappear if changes are made to those after verification as Twitter reviews your revised information.
  • Your statement cannot appear to be false or misleading.
  • Your account is not allowed to use spam or other manipulative techniques to increase interaction or followers.

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Do you have a Blue Verified checkmark from before you subscribed to Twitter Blue?

That won’t help artists who want a cut of the advertising revenue. A creator account is not qualified for ad revenue sharing by the traditional Blue Verified checkmark.

Musk stated that the legacy version of Blue Verified is “seriously contaminated” and would expire in a matter of months when questioned about accounts that have both the heritage and Twitter Blue Verified checkmarks.

No of how you got your checkmark, you should be aware that Twitter has the right to remove it at any time and without warning.

In an ongoing effort to lessen the amount of bots on the site, Twitter Dev also announced that ad revenue sharing for creators who are Twitter Blue Verified would no longer be free.

The Wall Street Journal stated that Elon Musk made a “fire-sale” Super Bowl offer in an effort to woo back sponsors while fears of a decline in Twitter ad revenue loom.

The most recent DataReportal data reveals a favourable trend for Twitter advertising. From 436.4 million users in January 2022 to 556 million users in January 2023, the ad reach has risen.

According to SimilarWeb data through December 2022, Twitter is also the third most popular social network internationally based on monthly unique visitors and page views.

Edit By Dilip Chaturvedi

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First published on: Feb 06, 2023 11:23 PM IST

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