The Indian team faced defeat at the hands of Australia in the 2023 World Cup final. Following this loss, news surfaced that Virat Kohli had ended his decade-long association with Bunty Sajdeh, his super manager and Rohit Sharma’s brother-in-law.
Bunty played a significant role in bolstering Kohli’s brand value in the market. Besides Kohli, Bunty’s company managed the affairs of other cricketers such as Ravindra Jadeja, Rohit Sharma, Ajinkya Rahane, and Shubman Gill. This development has left many questioning the reason behind Kohli’s decision to sever ties with his long-term manager, Bunty Sajdeh.
Allegations surfaced suggesting that Bunty acquired the intellectual property (IP) rights of several cricketers, including Kohli, without their knowledge or consent. This unauthorized acquisition led to a significant controversy between Kohli and Bunty. It was reported that Bunty misused the cricketers’ IP rights for personal gain, prompting Kohli to terminate their association upon learning about these incidents through his management team.
Virat Kohli and his long-standing manager Bunty Sajdeh part ways. Kohli will float his own company very soon. (News18). pic.twitter.com/qYOveeB8os
— Mufaddal Vohra (@mufaddal_vohra) November 20, 2023
Bunty Sajdeh, cousin of Ritika Sajdeh (wife of Indian team captain Rohit Sharma) and brother of Bollywood actor Sohail Khan’s ex-wife Seema, primarily operates as a businessman managing multiple cricketers. Previously, Bunty made headlines for his relationship with Bollywood actress Sonakshi Sinha, although current reports indicate his involvement with Bollywood actress Rhea Chakraborty. While Kohli has ascended to new heights with his on-field performances, Bunty played a pivotal role in establishing Kohli’s brand value in the market.