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Designer and Entrepreneur Sweta Parekh is making Great Strides

Winner of the Dadasaheb Phalke Award, Celebrity Designer Sweta Parekh recently announced that Season 2 of Maatritava is coming soon and this time the venue is going to be Gujarat. This comes after she established Maatritava Trust this year and is ready to take her noble intiatives to the next level. This transition is a […]

Edited By : News24 Desk | Updated: Jun 10, 2023 09:53 IST
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Sweta Parekh

Winner of the Dadasaheb Phalke Award, Celebrity Designer Sweta Parekh recently announced that Season 2 of Maatritava is coming soon and this time the venue is going to be Gujarat. This comes after she established Maatritava Trust this year and is ready to take her noble intiatives to the next level. This transition is a step that was much awaited and the announcement of Season 2 of the Pageant.

Sweta Parekh has been the force behind some of the most revered fashion shows in India. Her first international runway show was the India Fashion Week London. “I am a daughter of India and I believe traditional designs carry a legacy with them. Designs are part of history. It will always stay” said Sweta Parekh during her interaction with the media.

Bollywood Actress Prachi Desai dazzled the evening in a Peacock feather-inspired outfit designed by Parekh and camera shutters were orchestrating when Prachi walked the ramp. The dress was part of her ‘Pattachitra’ collection and had a Peacock feature on Matka Silk, besides intricate Pattachitra paintings on a western gown, a piece that was appreciated by the stalwart designers of the industry.

“I intended to capture the true essence of the local art of Odisha and represent this part of the Indian heritage in London,” she said in that proud moment.

Designer Sweta Parekh believes there are so many things that empower women as entrepreneurs across the world. One of them is that mothers want to empower their daughters because they see their daughters as their own extensions in this world.

Her belief in celebrating the bond of Mother-Daughter relations and the talent that women bring forth, which inspired her journey to the launch of the Maatritava Pageant. It is a unique platform where Mother-Daughter duos participate and compete to win the title. The event marks the contribution of Mothers and women in general. A contribution that has no parallels.

Maatritava is also an occasion to acknowledge this contribution and reflect gratitude toward the power of women.

This time, the venue is Gujarat. A state that is blessed with such deep-rooted traditional values which reflect in its culture. Vibrant colors, festivals, food, and the famous folk songs and dance of Gujarat. If one can make a comparison, no better comparison contrasts with Sweta Parekh’s persona like Gujarat does. Maatritava Season 2 is coming up with more significance to culture and is expected to receive the love of the audience.

First published on: May 25, 2023 11:08 AM IST

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