Nowdays celebrities are going beyond simple endorsements and are actually collaborating on new product lines. Celebrities are well aware that they can become a marketable product and many have created personal brands that keep them in the spotlight well past whatever made them a star, especially in the luxury ecommerce space.
Recently, the Panchkula Division of Croma Electronics was in a hunt for a perfect Punjabi Model to showcase on its social media campaign targeting the entire Punjabi audience and customer base. So they listed down some ads to hire models for the roles but their expectations didn’t get any suitable match.
Fortunately, they got the hint of a perfect Punjabi model who can lead their campaign in good light. Following the tip, the Croma team approached Actor and model, Preet Bal who is widely popular for viral songs like ‘Kaali Bindi’ and ‘Munda Dilli Shehar Da’. As Preet Bal has over 14 lakh followings on social media and enjoys wide influence over his audience. He is the poster boy for many popular brands and has starred in multiple ads.
In the ad. commercial he seems to enjoy the different Croma products following the different month of the year. Starting with January, he pick a room heater following a headphone and smartwatch for the months of february and march and shopping list goes on and on till December suggesting that Croma has wide products range for every season in a year.