The Association of Mutual Funds in India (AMFI) has come up with a new ad campaign with Indian Cricket legends Sachin Tendulkar and MS Dhoni, to raise awareness about the importance of investing in mutual funds. In India, there is still a stigma attached with mutual funds, and thus, the the regulatory body AMFI comes up with various awareness campaigns time and again.

In this new advertisement, a man is watching her daughter during her cricket practice. He comes across none other than the Indian batting legend Sachin Tendulkar. When the man tells Tendulkar about how he wants to save money for her daughter’s future, the Master Blaster, just like his famous straight drive, says, “Aapko bhi field par utarna padega.”

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Then enters the Captain Cool, MS Dhoni, to the scene and explains why it is necessary for one to grow their hard-earned money by investing in mutual funds. He explains that if one doesn’t invest and just save, the money remains same and doesn’t grow. In fact, the inflation is another blow to the capital. To beat it, one must look at various investment options.

The partnership between the two legends is bound to open many eyes and raise awareness about the importance of investing and mutual funds.

What are mutual funds?

Mutual funds are formed only when a large number of investors deposit their money. This fund is managed by fund managers who have been appointed. It is a trust that collects funds from a large number of investors who all share the same goal.

Following that, the money is invested in various options such as stocks, bonds, money market instruments, and/or other securities. Each investor owns units that are equivalent to a portion of the fund’s ownership. After computing the ‘Net Asset Value’ or NAV of the scheme, some expenses are deducted from that amount and the income / profit generated from this collective investment is distributed among the investors in the appropriate proportion.

Simply put, mutual funds are the most viable option for the average person, as they allow him to invest in a wide range of securities managed by professionals at a low cost.

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What is AMFI?

The Association of Mutual Funds in India (AMFI) is India’s regulatory body for the mutual funds sector. It is a division of the Ministry of Finance’s Securities and Exchange Board of India. It was founded on August 22, 1995. Its members include the majority of mutual fund companies in India. The organisation’s mission is to grow the mutual fund market in India by raising ethical and professional standards.

There were 44 members of AMFI as of April 2015. These are asset management firms that are registered with AMFI and have assets under management worth more than Rs 27 lakh crore.

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