Sunny Priyan
Communicating about zodiac signs creates social bonds, as it's a popular conversation topic.
Many believe that astrological signs shape their personalities, providing a sense of individuality and self identity.
Astrology is deeply rooted in various cultures, passed down through generations, which influences belief systems and traditions.
Confirmation bias leads people to highlight accurate predictions and overlook inaccuracies, thus strengthening their belief in astrology.
People often accept broad or general statements that could apply to anyone, making astrological readings appear accurate.
Astrology offers reassurance and a sense of control in an unpredictable world, fulfilling emotional needs.