Zainab Khanam
When something is limited or hard to get, our brain sees it as more valuable and desirable.
We chase after things we can’t have because we fear missing out on something special or exclusive.
Brands use "limited edition" drops, countdown sales, and exclusivity to make us crave products even more.
We often idealize people who seem distant, unavailable, or hard to get, making them even more attractive.
Scarcity makes us irrational—sometimes, we want something not because we need it, but just because we can’t have it.
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– Pause & Reflect: Do you really want it, or is it just the scarcity effect? – Focus on Abundance: Appreciate what’s available instead of chasing what’s out of reach. – Be Mindful of Marketing Tricks: Don’t fall for fake urgency and exclusivity. – Apply It Positively: Create personal value by setting boundaries and prioritizing quality over scarcity.
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