Zainab Khanam
The visionary co-founder of Epigamia, Rohan Mirchandani, passed away at the age of 41, leaving the business and start-up community in shock. His sudden death has highlighted his immense contributions to India’s FMCG sector.
In 2013, Rohan co-founded Drums Food International, transforming it from Hokey Pokey ice cream into Epigamia—a beloved brand known for yogurt and healthy snacks.
Based in Mumbai, Epigamia offers a diverse range of products, including Greek yogurt, smoothies, curd, kheer, milkshakes, and more. It’s a go-to choice for health-conscious consumers.
– Rohan Mirchandani held a 4.68% stake in Epigamia. – According to reports, the $160 million start-up commands approximately 6% of its market segment. – His holdings were valued post-2023 funding, with no liquidation of shares noted.
Epigamia operates in a competitive market alongside giants like Country Delight (31% share), Akshayakalpa (20%), and others. Despite challenges, it maintains a loyal customer base.
– Epigamia raised $81.2 million over 17 funding rounds. – The company recorded a net loss of ₹67 crore in FY 2022-23, up from ₹59.5 crore the previous year.
In 2019, Deepika Padukone joined Series C funding, alongside major investors like Danone Manifesto Ventures and Verlinvest, boosting the brand’s profile.
Rohan’s vision and leadership have left a lasting legacy. The start-up community mourns his untimely loss while celebrating his contributions to innovation and healthy living. Rohan Mirchandani will always be remembered as a pioneer in India’s FMCG landscape and a leader who transformed the way we snack.