People around the world celebrated the New Year with full joy.
The profit of e-commerce companies also surged as people placed large orders.
In Hyderabad, sales of Biryani and Condom surged and broke records.
The condom sale was topped in New Year as per Swiggy's every-hour countdown sale in NY.
1722 condoms were ordered every hour in Swiggy.
The details were revealed by the food delivery platform on X, formerly known as Twitter.
Close to 10 lakh people use the Swiggy App every hour and order something.
Followed by condoms, Biryani ordered 1244 every hour.
Apart from condoms, potatoes and tomatoes were also ordered most.