Zainab Khanam
"Only 2 left in stock!" or "Limited-time offer!" creates urgency, making you feel like you’ll miss out if you don’t buy now.
Brands use colors strategically—red triggers excitement and urgency, while blue builds trust and reliability.
Ever noticed a "medium" size that’s barely cheaper than a "large"? It’s placed there to make the larger option seem like a better deal.
Ads often tell heartwarming or inspiring stories to create an emotional connection, making you more likely to buy.
Why is something priced at ₹999 instead of ₹1000? Because your brain perceives ₹999 as significantly cheaper, even though it’s just ₹1 less.
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"Buy 1, Get 1 Free" makes you feel like you’re saving money—when in reality, you might not need the extra item at all.
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Seeing reviews, celebrity endorsements, or influencers using a product makes you trust it more—even if it’s just paid promotion.
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