SIMRAN RAJPAL
Ather Energy, an electric vehicle manufacturer, has reduced the price of its popular entry-level electric scooter, the 450S, significantly.
The price cut equates to a significant fall of up to Rs 25,000, indicating a significant shift in the company's pricing approach.
As part of this strategic move, the base variant of the Ather 450S has been dropped to Rs 1.09 lakh, while the more upgraded Pro Pack variation has been reduced to Rs 1.19 lakh.
The standard variant's price has been dropped by Rs 20,000, while the Pro Pack variant has been reduced by Rs 25,000.
The Ather 450S stands out as an entry-level electric scooter with a certified range of 115 kilometers and a top speed of 90 kilometers per hour.
The scooter continues to entice consumers looking for a blend of performance and cutting-edge technology, thanks to a range of smart features such as FallSafe, ParkAssist, Emergency Stop Signal (ESS), and Coasting Regen.