Aman Trivedi
Bollywood actress Anushka Sharma once rejected the endorsement of fairness cream because of racist and sexist beliefs.
Late Sushant Singh Rajput once rejected a Rs 15 crore endorsement offer as he was against the promotion ideas of fairness creams.
Aamir Khan once rejected the endorsement of a luxury car brand in 2013 after his debut in the television show Satyamaev Jayate.
Amitabh Bachchan stopped the endorsement of Pepsi after a confrontation with a little girl about the harmful effects of cold drinks.
Followed by Anushka Sharma and Late Shushant Singh Rajput, Randeep Hooda also rejected a fairness cream brand endorsement
Emraan Hashmi rejected a Rs 4 crore offer to endorse a liquor brand as he believed youngsters can be influenced by their role models.
Allu Arjun the Telugu superstar refused a tobacco brand endorsement as he felt that it would send a wrong message to society.