The man said that devotees could send him their photos on WhatsApp, and he would print them out and dip them into the holy waters of the Sangam for them.
A unique startup idea went viral after a video surfaced online showing a man offering a ‘digital photo snan’ (virtual holy dip) service at the Maha Kumbh Mela 2025.
The short video, shared by digital creator Akash Banerjee, was captioned, “Next Level AI Idea. Next Unicorn Company Spotted.”
In the video, Deepak Goyal from Prayagraj explained his business idea, saying, “I perform a digital holy dip on behalf of devotees at the Maha Kumbh.”
He said that those who are unable to attend the Maha Kumbh Mela may opt for the ‘digital photo snan’ service.
Goyal said that devotees can send him their photos on WhatsApp, and he will print them out and dip them into the holy waters of the Sangam for them. His startup, Prayag Enterprises, offers this virtual pilgrimage for a fee of Rs 1,100, promising to complete the ritual within 24 hours.
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The Maha Kumbh Mela, the world’s largest religious gathering, began on January 13 in Prayagraj and will end on February 26.
This 45-day event, which happens after 144 years, started at the meeting point of the Ganga, Yamuna, and the mythical Saraswati rivers. Over 45 crore devotees are expected to attend.
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