A viral video featuring women as ‘live mannequins’ outside clothing stores of a Chinese mall has sparked discussions on social media. The unique marketing strategy has caught the attention of millions of online users, garnering over 9 million views. The video showcases women walking on treadmills while wearing garments outside the stores.
It is believed that the store did so to attract customers by providing a live display of clothes fitting for a more realistic shopping experience.
The viral video shared by an X user named @gunsnrosesgirl3 carried the caption, “A Chinese retail chain has swapped traditional mannequins for real women walking on treadmills, wearing their clothes. They believe this helps customers see how the garments fit and move on a person.”
WATCH THE VIDEO HERE:
A Chinese retail chain has swapped traditional mannequins for real women walking on treadmills, wearing their clothes.
They believe this helps customers see how the garments fit and move on a person.
pic.twitter.com/pup3cdWyNa— Science girl (@gunsnrosesgirl3) November 10, 2024
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The footage has captured the attention of a variety of social media users. A user wrote, “Not a bad hustle if you’re looking for some extra cash and it keeps you fit too! Get paid to walk and show off the latest styles!”
Another user commented, “Movement is more eye-catching from a marketing/human attention perspective. Clever.”
A third commented, “In the 30s, 40s and 50s department stores like Bloomingdales had employees walk around displaying clothing for sale so clients could see different styles and know what the clothing looked like on a person.”
A fourth user remarked, “Well, at least these models don’t have to go to the gym after work.”
A fifth hilariously wrote, “It is a good idea. But after an hour they should be exhausted. Need replacement every hour.”
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