An employee at a private sales company from Perumbavoor in Kerala was subjected to cruel treatment for allegedly failing to meet performance targets. A video of the incident that also went viral on social media platforms shows the employee being made to crawl on his knees, with a leash tied around his neck, like a dog.
The man was also allegedly made to drink water from a flask and pick up coins using his mouth. The disturbing visuals attracted outrage
सोशल मीडिया पर वायरल वीडियो केरल के कोच्चि का बताया जा रहा है !!
— MANOJ SHARMA LUCKNOW UP🇮🇳🇮🇳🇮🇳 (@ManojSh28986262) April 6, 2025
टारगेट नहीं पूरा होने पर बेशर्म कंपनी ने कर्मचारियों को दी ऐसी सज़ा?
जंजीर से बांधकर जानवरों की तरह चलवाया…!!
दावा है कि एक प्राइवेट मार्केटिंग फर्म के खराब प्रदर्शन करने वाले कर्मचारियों को अमानवीय व्यवहार का… pic.twitter.com/rIySA1w4U0
Labour Minister Responds
The incident occurred in a private marketing firm engaged in the door-to-door sale of household goods in Kerala. Kerala Labour Minister V Sivankutty too, expressed shock towards the video, and requested a report on the matter as soon as possible. “Labour laws are strictly enforced in Kerala. Harassment of any kind at the workplace will not be tolerated. Strict action will follow once the report is reviewed,” the minister said in a statement, quoted by NBT.
The labour office in the Ernakulam division has located the house in Arakkapady, Perumbavoor which was reportedly the scene of the incident. From initial investigations, it was reported there hasn’t been any male workers engaged by the business for the past three months. Officials are currently in dialogue with staff to try to find out more about the company’s internal practices.
Police Launch Investigation
Police have launched a probe into the company, which reportedly has a history of complaints. Investigators have already questioned one of the men seen in the viral video, who claimed that it was filmed by another employee, who has since been dismissed for drug use. The company’s office in Palarivattom was also inspected by the police.
Several employees revealed to a local television channel that such punishments were not unusual and were often used to penalise those who failed to meet sales targets at the company.
The State Human Rights Commission has also taken suo motu cognizance of the matter based on a complaint filed by High Court advocate Kulathoor Jaisingh.
Also Read: Viral Video: Kolkata Street Vendor Makes ‘Scrambled Eggs With Monster Energy Drink’; Netizens React
