In a strange and funny turn of events, a simple job advertisement for the security guard openings at Vishal Mega Mart has turned into a meme trend across India. From Facebook to WhatsApp, Telegram to Twitter (X), the retail chain’s walk-in recruitment advertisement has gone viral on social media with jokes, reels and memes from netizens across the country.
What Kicked Off The Trend?
The viral obsession happened when Vishal Mega Mart announced they were hiring large numbers of security guards across the country. The job postings quickly went viral, not really the way the company intended.
Users posted on social media, joking that the recruitment process would be just as competitive as some of the toughest exams in India, like UPSC, IIT-JEE, and NEET. One meme jokes, “Virat Kohli has retired from Test cricket because he is selected as a security guard at Vishal Mega Mart”.
Reson behind virat kohli's retirement :
Vishal mega Mart security guard bharti 2025 pic.twitter.com/e0KqFxJyPM---Advertisement---— KALI-YUG 💐 (@brutall_batman) May 17, 2025
According to an Instagram user, “On 1st April, Vishal Mega Mart held its exam for its Security Guard Services, which had questions related to Current Affairs, English and Local Language. A Medical Test followed by a Physical Training Check was held as well. Preferences were given to people having past experiences as a Guard, Shooting Training, and Martial Arts. Students not only local to the Mart but from all places around the state appeared for the Test, but only the Top 1% could make it, making it way harder to crack than most Exams held.”
In the past few weeks, phrases such as “Ek hi sapna – Vishal Mega Mart security guard” have been trending on social media as people affably imagine this role as the most coveted position in India. This is meant as a tongue-in-cheek pratfall on the intense competition when preparing for competitive exams and mocks, publicly perpetuating a mock exam followed by a mock recruitment test and interview.
In an AI-generated meme that went viral, Kohli and Ronaldo, dressed in uniform as security guards, are pictured outside Vishal Mega Mart.
While there is no denying that the humour has a total tongue-in-cheek angle, the thought did have people wondering if this trend gives Vishal Mega Mart some free promotion. Without spending a single rupee, the company is now becoming a national topic of discussion, all from memes and internet humour.
Whether this is simply a bygone viral moment or is a sign of growing anxiety about unemployment, one thing is for certain: Vishal Mega Mart security guard roles are now the most talked about jobs in India, at least on the internet.
