Last year, Britannia Treat Croissant created a buzz by offering a special one-day internship with a huge Rs 3 lakh payment. The only condition was you had to say “croissant” correctly. This was tricky because many people pronounce it in funny ways, like kwa-son, crusso-n, nruss-ant, kwah-saun, cru-sonh, and more. In just 24 hours, the campaign got an amazing 25,000 people to join, as per afaqs report.
A year later, another funny mistake has gone viral—this time, someone called it “Prashant”! The accidental rhyme was too funny to miss, so Britannia decided to join in on the fun.
The brand changed its social media name to ‘Britannia.Prashant’ for a while and updated its bio to say, “Prashant, naam to suna hi hoga” (You must have heard the name Prashant). They also changed the spelling on their croissant packaging. Other brands like Swiggy, PinkVilla, and some bakeries joined in the fun. Now, people on social media are also calling it Prashant.
Have a look at this post:
It all started with a digital creator on Instagram while guessing bakery dish names for fun, he accidentally called the croissant ‘Prashant’. His video quickly went viral, getting over 16 million views. Fans flooded Britannia’s comments, asking them to make it official—and they did! The brand even sent the creator a special ‘Prashant/Croissant’ gift hamper, making the joke even sweeter.
Here is the full video which you can’t miss, have a look:
Here’s how people reacted to the viral video:
What started as a funny mistake turned into a big viral moment. Britannia joined in on the fun and made it even more special. Now, “Prashant” is not just a mistake but a funny way for people to enjoy croissants. Everyone on the internet loves it, and maybe “Prashant” will be the new name for croissants for some time!
