In a digital age where customer complaints often flood social media, moments of praise are rare but appreciated. Recently, BigBasket, the popular e-commerce and grocery platform, received a positive shoutout on X (formerly Twitter). Social media user Amirtha Murugesan praised the company for offering a unique combo deal: sanitary napkins paired with ice cream. Sharing a screenshot of the clever marketing tactic, Ms. Murugesan commended the e-commerce platform, writing, “Well played @bigbasket_com.” Her post quickly caught attention, sparking a light-hearted conversation among users.
well played @bigbasket_com pic.twitter.com/sj7p5vWppc
---Advertisement---— Amirtha Murugesan (@ewyuckugh) October 8, 2024
Social Media Applauds BigBasket’s Marketing
Many users appreciated the creative combo, jumping into the comments to share their thoughts. One user wrote, “What a mastermind marketing plan it is,” while another humorously commented, “This combo pack is the e-commerce version of ‘I feel you girl’.” The innovative pairing seemed to resonate with many, as users highlighted how well it understood customer needs. One comment read, “This is a category manager who understands women,” while another user added, “Oh man, this combo has unbeatable problem-solving capability.”
BigBasket’s Accidental Apology Amuses Netizens
Amusingly, BigBasket’s response to the praise was an unexpected apology. Misinterpreting the post as a complaint, the brand replied, “We regret the inconvenience caused. Could you please help us with your registered contact number via DM? We’ll do our best to sort this issue out.” The mix-up left users in stitches, with many urging the company to read the post properly before replying. One user wrote, “Bestie, they’re praising youuu,” while another commented, “When they’re so used to handling complaints, the default template turns to ‘Sorry’.”
@ewyuckugh We regret the inconvenience caused. Could you please help us with your registered contact number via DM? We'll do our best to sort this issue out.
— bigbasket (@bigbasket_com) October 8, 2024
Humor And Insight Follow The Exchange
The humorous exchange continued with some netizens reflecting on the challenges of automated responses in customer service. MyFrido founder and CEO, Ganesh Sonawane, remarked, “Praises are so rare on X that brands by default assume that a tag means a complaint.” Another user quipped, “Bot life is so awkward,” pointing out how automation can sometimes lead to misinterpretations. Others referenced similar incidents with other companies, with one user recalling a past response from Indigo Airlines.
Post Gains Significant Attention
Ms. Murugesan’s post, shared a few days ago, has since garnered over 200,000 views and numerous comments, with the exchange between BigBasket and its users continuing to entertain many on social media.
