Apple: Apple Sneakers, a rare and exclusive footwear collection custom-made for Apple employees in the 1990s, have become the center of attention as they hit the auction market. With a starting price of US$ 50,000 (approximately Rs 42 lakh), these sneakers are now up for grabs at Sotheby’s, one of the world’s renowned auction houses.
The unique and iconic design features the old-school rainbow Apple logo on both the tongue and sides, making them a standout piece of Apple’s history.
The story behind these Apple Sneakers is quite intriguing. Back in the 1980s, Apple allowed select brands, including Honda and Braun, to create special edition products under their brand name. In continuation of this approach, the tech giant collaborated with Omega Sports to craft custom-made sneakers for their employees.
These exclusive kicks were gifted at the National Sales Conference during the 1990s and were never made available to the general public, making them highly sought-after and rare collectibles.
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Due to their limited production and exclusivity, these sneakers have become a symbol of Apple’s legacy and innovation.
The old rainbow Apple logo adorning the shoes further adds to their allure, representing an era in Apple’s history when the logo had a multi-colored design.
As a result, Apple Sneakers have garnered immense attention from tech enthusiasts, sneakerheads, and collectors worldwide.
The decision to auction these iconic sneakers at Sotheby’s has sparked excitement in the resale market. Bidders are expected to go above and beyond the starting price of US$ 50,000 in their pursuit to own a piece of Apple’s heritage.
The auction house has described this pair of sneakers as one of the most obscure and highly coveted items in existence.
While Apple has consistently revolutionized the tech industry with its groundbreaking products, the rarity of these sneakers adds another dimension to the company’s allure.
Their unique status and historical significance make them a valuable investment for collectors and tech aficionados alike.
Interestingly, this is not the first time Apple’s products have fetched exorbitant prices at auctions. Earlier, an original first-generation iPhone was sold for more than Rs 1.5 crore, highlighting the enduring appeal of Apple’s legacy in the consumer market.
As the auction proceeds, the excitement and anticipation among collectors continue to grow. Whether these sneakers will end up in the hands of an Apple enthusiast or a dedicated collector remains to be seen.
Regardless of the final outcome, the Apple Sneakers stand as a testament to the company’s rich history and cultural impact, making them a fascinating piece of tech memorabilia.
