Restaurant Brands International, the parent company of Burger King, is gearing up to introduce a new $5 meal deal, as confirmed by a company representative on last week . This move aligns with similar plans by its competitor, McDonald’s.
The spokesperson stated, ‘We are reintroducing our $5 ‘Your Way Meal’ in line with the agreement made with our franchisees back in April.’
Amidst fierce competition within the US fast-food industry to attract customers, companies are intensifying their efforts to offer enticing promotions and deals, particularly as more people opt to eat at home due to the rising cost of living.
Bloomberg News initially reported the specifics of Burger King’s $5 meal deal, which includes a choice of three sandwiches, along with nuggets, fries, and a beverage. Burger King intends to run this promotion for an extended period, contrasting with McDonald’s similar offer lasting around four weeks.
In addition to the $5 ‘Your Way Meal,’ Burger King is in the process of testing two other value deals expected to launch in the latter half of the year.
In May, reports surfaced indicating that McDonald’s US franchises were contemplating the launch of a $5 meal deal, according to a source familiar with the matter.
Meanwhile, other burger chains are also ramping up their promotional activities. Wendy’s recently unveiled a $3 breakfast meal deal.
McDonald’s experienced lower-than-expected profits for the first time in two years during its latest quarter. The company attributed this to consumers’ heightened cautiousness with spending. Conversely, Restaurant Brands, Burger King’s parent company, surpassed Wall Street’s projections, buoyed by increased demand at its Burger King outlets.
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