The Arattai application, which has been developed indigenously, is giving rivals like WhatsApp tough competition. Therefore, to stay ahead of its rivals, Zoho is planning to diversify the application by adding an all-new Android TV version of the application. And currently, WhatsApp does not offer support or an Android TV version of the application.
Thanks to the features the app is providing, it has been able to rank better in the App Store. In the recent past, it became the most downloaded messaging app on Play Store. Now, the application is being positioned as the Made-in-India WhatsApp rival, and the app also offers similar features such as texting, calling, file sharing, and more.
Standout Feature of Arattai
Low Bandwidth Optimization: One of the standout features of the Arattai application is its low bandwidth consumption. It has been optimized to work even in areas where the internet connection is weak. To further ensure that the application can work on a variety of devices, it has been specifically designed to be light on resources, making it accessible for users with low-end smartphones that may not support more feature-rich applications.
Seamless Experience: Despite the lightweight nature, Arattai promises a smooth messaging experience with fast loading time and easy communication tools, making it a practical solution for daily use.
Here’s Why Arattai Application is Important
Vembu emphasized the importance of making technology accessible to all. In many emerging markets, users still rely on budget-friendly smartphones and limited internet connectivity, making it difficult for them to use popular messaging apps like WhatsApp or Telegram, which often require higher data speeds and better devices.
With the Arattai application, Zoho plans to tap into an untapped market and offer solutions that could lead to digital communication for millions of people.
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