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Tech

YouTube Unveils New Premium Plans Lite For US Markets, A Month Long Ad-Free Tier Expands To US Markets

YouTube Premium light has been pitched at users who want to consume genres such as Podcasting, Makeup, Gaming Streams, Tutorials, and Other- Details Below

In the recent turn of events, YouTube has announced the expansion of its $7.99 a month premium lite plan to the United States. The announcement has been made after a months-long pilot phase in International markets. Beyond the premium subscription plan, the new lower-priced version of the YouTube paid subscription service functions largely without Ads. 

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Today we’ll begin expanding our Premium Lite pilot to users in the US. Premium Lite gives viewers a new, more affordable way to enjoy most videos on YouTube ad-free for $7.99 per month. In the coming weeks, we’ll also make Premium Lite available to all users in our current pilot countries – Thailand, Germany, and Australia.

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YouTube Premium light has been pitched at users who want to consume genres such as Podcasting, Makeup, Gaming Streams, Tutorials, and Other core creator content on Youtube. All genres that are distinguishable than that of Music. 

Important Features 

The premium Lite Plans would not provide the users with the ability to download and lay videos in the background on devices. For users who seek a plan that would allow them the functionality of ad-free Music on Youtube, YouTube Music, Plus offline and background play Youtube continues to recommend its premium plan which costs about $13.99 per month. 

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As per YouTube the expansion of premium and lite plans would now stretch over additional countries and introduce more ways for users to get the most out of their subscriptions. Beyond that YouTube also revealed that it now has over 125 million users worldwide, who subscribe to YouTube Premium and YouTube Music. 

First published on: Mar 06, 2025 08:07 AM IST


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