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Tech

Spamming Her Chats? WhatsApp’s New Feature to Limit Messages from Unknown Senders and Businesses Without a Reply

Unsolicited spamming has become a major issue for users, and now the app seeks to counter the flood of unwanted messages, marketing campaigns, and general digital noise with a highly targeted anti-spam measure.

WhatsApp New Update: Whether you are a jilted admirer or a marketing scam funneling out schemes to unsuspecting users, WhatsApp is developing a new update to dissuade you. Unsolicited spamming has become a major issue for users, and now the app seeks to counter the flood of unwanted messages, marketing campaigns, and general digital noise with a highly targeted anti-spam measure. the messaging application will set a monthly limit on messages from unknown contacts without receiving a reply.

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How Will The New Feature Work

The new update will work on a simple algorithm. Whenever an individual or a business sends you a message and you do not have them in your contact list, the message will be counted against a limit. The sender will only be allowed to text further when they receive a reply from the receiver. The system aims to target unsolicited spam messages and blast messages sent to un-engaged lists.

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what’s App has not disclosed the exact limits set yet. The feature is still in the testing phase, and it is possible that the threshold might vary across different countries. Senders sending unsolicited messages will receive a warning pop-up to adjust their strategy before being blocked from messaging strangers entirely.

Possible Implications for Businesses and Users

The new feature will impact users who use WhatsApp to peddle products and conduct commercial activities on the platform. Such businesses will have to rethink their model and fundamentally redesign their strategy.

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Brands using the WhatsApp Business Platform will now have their success hinge on the conversation rate. Businesses are expected to move towards newer schemes that will elicit immediate responses. This new approach is part of Meta’s holistic move against spamming. The feature will follow recent initiatives such as limits on business marketing messages and new unsubscribe options as reported by Android Headlines. Ultimately, WhatsApp is betting on engagement as the currency of communication. The success or failure of this feature will set a new standard for how messaging applications deal with user protection on messaging platforms.

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First published on: Oct 19, 2025 02:03 PM IST


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