Airtel AI Solution: Bharti Airtel recently unveiled India’s first network-based, AI-powered spam detection solution. “This will significantly solve the issue of spam calls and messages for its customers”, said the company.

This is said to be the first-of-its-kind solution by a telecom service provider in the country. “The tool will alert customers in real-time to all suspected spam calls and SMSes,” said Airtel.

This AI solution is free of cost and will get auto-activated for all Airtel customers. For this, they don’t have to raise a service request or download an app. This AI-powered solution is developed in-house by Airtel’s data scientists. This solution is said to use a proprietary algorithm to identify and classify calls and SMSes as “Suspected SPAM”.

“The network powered by state-of-the-art AI algorithm analyses various parameters such as the caller or sender’s usage patterns, call/SMS frequency, and call duration amongst several others, on a real-time basis,” said Airtel, adding, “By cross-referencing this information against known spam patterns, the system flags suspected spam calls and SMSes accurately.”

This AI solution also alerts customers to malicious links received via SMS. “The solution can also detect anomalies such as frequent IMEI changes – a typical indicator of fraudulent behaviour. By layering these protective measures, the company is ensuring its customers receive the maximum level of defence against the evolving landscape of spam and fraud threats,” said Airtel in its press release.

This AI-powered sollution flags 100 million spam calls and 3 million SMS every day.

How Does This AI-powered SPAM-free Network Work?

Given below is the chart that helps describe the working of this new AI-powered SPAM-free network.

This AI-powered SPAM Filter will automatically detect and flag suspicious calls and texts, alerting users with “Suspected SPAM” pop-ups on their phone screens.

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