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OpenAI Sora 2 launched with new AI video app to take on TikTok and YouTube – here’s how it works

OpenAI Sora 2: The model can generate synchronised dialogues, sound effects, and realistic, physically accurate movements, making the videos far more immersive and true-to-life than before.

OpenAI Sora 2: OpenAI on Tuesday launched its most advanced AI video generation model, Sora 2, and introduced a new social media app that will take on popular platforms like YouTube and TikTok. Using the app, users can generate high-definition video clips with audio just by entering text prompts. It also offers a unique tool, Cameos, which allows you to add yourself to AI-generated scenes.

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OpenAI said Sora 2 marks a major advance in artificial intelligence’s ability to create lifelike video content. The model can generate synchronised dialogues, sound effects, and realistic, physically accurate movements, making the videos far more immersive and true-to-life than before.

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With this, OpenAI now directly competes with popular platforms owned by Google, Meta, and ByteDance, as it aims to change how content is created and shared online.

OpenAI Sora 2: How it works

-Sora 2 offers a swipe-based, vertical layout just as you see on Instagram Reels, TikTok, and YouTube Shorts.

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-Using OpenAI’s latest video model, you can generate high-definition videos by entering text prompts.

-With the new “Cameos” feature, users can place themselves into AI-generated videos.

-Sora 2 also offers personalised recommendations, showing content that users are most likely to enjoy.

-The app will be available on Apple’s App Store in the U.S. and Canada, but only through invites.

-It is designed for short-form videos, targeting platforms such as TikTok and YouTube Shorts.

-Sora 2 enters a market where Google’s Veo 3 and Meta’s AI video tools are becoming popular.

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First published on: Oct 01, 2025 09:39 AM IST


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