weather_iconAshburn | -2.66 °C | AQI 18
Friday, 6 December, 2024

---Advertisement---

Tech

Netflix To Offer Free, Ad-Supported Tier In Asian And European Markets: Report

Reportedly, Netflix plans to launch a free, ad-supported plan in specific Asian and European markets to draw more viewers and rival local free TV services. By the end of 2025, the company intends to boost ad revenue and improve its advertising technology platform.

Netflix Offers Free Subscription: Limited-Time Deal For Airtel, Jio, And Vodafone Users

Netflix is preparing to introduce a major adjustment to its subscription model by rolling out a free, ad-supported plan in specific Asian and European markets. This initiative seeks to attract a wider audience to Netflix’s vast content library without charge, in line with the company’s goal to grow its user base and contend with local free TV providers.

According to a Bloomberg report, Netflix is focusing on regions where free, ad-supported television networks are widespread. Insiders indicate that this strategy aims to draw in more viewers and strengthen Netflix’s competitive stance against local free TV services.

---Advertisement---

Advertisers anticipate that the introduction of a free plan will significantly boost viewership and consequently increase ad revenue for Netflix. The company is actively developing its own advertising technology platform, scheduled for launch by the end of 2025. This platform is expected to offer advertisers improved tools for buying ads, gaining insights, and assessing campaign performance.

Also Read: Hyderabad Woman Attacked By Over 15 Stary Dogs: Shocking Video Emerges

---Advertisement---

Netflix has recently announced a significant rise in the adoption of its ad-supported tier, with global monthly active users reaching 40 million, a stark increase from five million a year ago. This substantial growth highlights Netflix’s successful strategy to allure new users with a more cost-effective plan.

Amid fierce competition in the streaming industry, companies are increasingly bundling services to retain subscribers. Netflix’s ad-supported tier, launched in November 2022, has gained substantial popularity, accounting for 40 percent of all new sign-ups in eligible countries.

Netflix has announced its intention to roll out an internal advertising technology platform by the end of 2025, as part of its continuous efforts to strengthen its advertising capabilities. This initiative is aimed at offering clients advanced tools to purchase ads and enhance user engagement.

Netflix plans to accelerate automated ad buying by collaborating with industry leaders like Trade Desk, Google Display & Video 360, Magnite, and Microsoft.

Netflix’s ad-supported subscription, priced at $6.99 per month, presents a competitive choice compared to other streaming services.

Also Read: X User Shares How Couple Cheats Restaurants By Using Dead Fly, Calls It ‘Pathetic’

HISTORY

Written By

Palak Parashar


Get Breaking News First and Latest Updates from India and around the world on News24. Follow News24 on Facebook, Twitter.

Related Story

Live News

---Advertisement---


live

India vs Australia, 2nd Test Day 1 LIVE Updates: Cummins Dismisses PANT, Australia In Complete Dominance 3 Wickets To Starc, 2 Wickets To Boland

Dec 06, 2024
India vs Australia, 2nd Test Day 1 LIVE Updates
  • 13:10 (IST) 6 Dec 2024

    IND vs AUS, 2nd Test LIVE: A lucky FOUR

  • 13:04 (IST) 6 Dec 2024

    IND vs AUS, 2nd Test LIVE: R.ASHWIN ARRIVES AT THE CREASE

  • 13:01 (IST) 6 Dec 2024

    IND vs AUS, 2nd Test LIVE: Cummins get Pant

N24 Shorts Logo

SHORTS

Virat Kohli and RCB
Sports

IPL 2025: Will RCB Hand Over Captaincy To Rajat Patidar Instead Of Virat Kohli? | Check Details

The star batter Virat Kohli has been the obvious choice for leadership in IPL 2025, whereas Rajat Patidar is also in contention to become the skipper of the side.

View All Shorts

---Advertisement---

Trending