New Delhi: Netflix has long struggled to crack down on password sharing, a practice that has led to lost revenue for the company. Now, after months of deliberation, the streaming giant has found a way to get users to pay for their Netflix account passwords. The company has announced that it will monetize password-sharing accounts starting next year.
Netflix has yet to make a public announcement. However, the company said in announcing its quarterly revenue results that it will start charging accounts that share their passwords for “another member” from next year.
Netflix on Password sharing
“We have finally arrived at a thoughtful approach to monetizing account sharing and will begin scaling it up in early 2023,” Netflix said in its quarterly earnings report.
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“After listening to consumer feedback, we’ll offer borrowers the ability to convert their Netflix profile to their own account and sharers to more easily manage their devices and create sub-accounts (‘another member’) if you want to pay for family or friends. In countries with our cheaper ad-supported plan, we expect the profile transfer option for borrowers to be particularly popular,” the company added.
It’s worth noting that the announcement comes a day after the company announced its Profile Transfer feature. The feature will allow users who share passwords to break into a separate account without losing their Netflix data, which includes My List, personalized recommendations, watch history, and saved shows and TV accounts.
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Netflix has started rolling out this feature to its users worldwide and will notify them via email once the feature is available on their accounts.
Together, Profile Transfer and the ability to pay for additional members will help Netflix end the problem of password sharing on its platform. The path Netflix is taking is very simple. The account holder will be charged for each additional member with whom they share their password.
This means that if a user shares their Netflix account password with two friends, they will have to pay an additional price for each friend. If the user agrees to pay the additional price, he can continue to use the account as it was. If not, the Netflix profile transfer feature will allow both friends to create new accounts without losing their data.
