New Delhi: Flipkart recently displayed a banner advertisement which mentioned that the iPhone 13 was available for just Rs 11, sparking frenzy among buyers. However, as users rushed to get their hands on this unbelievable offer, the product went out of stock. This has sparked outrage on social media with users accusing the e-commerce major of using this misleading tactic as a form of free marketing.
Online discounts and offers are common during the festive season, but such misleading advertisements often leave customers disappointed. The tactic that promotes “too-good-to-be-true” deals where products vanish almost instantly raises concerns about ethical business practices.
In several countries, such marketing gimmicks can lead to hefty penalties or even lawsuits for misleading customers.
Flipkart’s ‘iPhone 13 At Just Rs 11’ Banner Sparks Outrage On Social Media
A user wrote on X, “Flipkart Deserves Belt Treatment From Govt. They Put a Banner of iPhone 13 at Just ₹11. Product Went Out of Stock But Helps Them in Free Marketing On Social Media, WhatsApp. In Other Countries, They’ll Pay Penalty For Such Malpractices On The Name of Sale & Discount.”
This post by Ravisutanjani has drawn many reactions from social media users.
One user reacted, “That’s really frustrating! Even I noticed these malpractices multiple times, but they don’t care. Flipkart should be held accountable for misleading promotions. This kind of behavior isn’t acceptable anywhere. They should be booked.”
Another user came down heavily on Flipkart saying, “Flipkart always come up with cheap marketing gimmick always. Flipkart is surviving on cheap products and more discounts than peers.”
Poking fun at the e-commerce giant, a user wrote: “Waah 😂😂 What next? MacBook Pro at ₹11?”
Another X user said, “True bhai, people are getting errors and most are unable to checkout. Posted as soon as deal came and no one got it.”
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