iPhone 17 Launch Today: We are just hours away from Apple’s much-anticipated annual event – taglined this year as “Awe-Dropping” – set for today, Tuesday, September 9, at Apple Park in Cupertino, California. The spotlight will be on the iPhone 17 series, which includes the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Apple is also expected to introduce the iPhone 17 Air, touted as the thinnest iPhone ever at just 5.5mm, which may replace the iPhone 16 Plus. Beyond phones, announcements could include an updated Apple Watch, new AirPods, and fresh artificial intelligence (AI) features.
If you’re curious about Apple’s big announcements, or an avid iPhone follower wanting every update from the event, you can watch it live from the comfort of your home. From the timing to streaming links, here’s what you should know:
iPhone 17 Launch Today: When And Where To Watch Online
The iPhone 17 Pro Max’s launch date has been set for September 9, at the “Awe Dropping” Apple event, which will take place at the Steve Jobs Theatre in Apple Park, Cupertino, California. The iPhone 17 Pro Max launch keynote will begin at 10:30 pm in India.
These are the #AppleEvent start times in various cities around the world!
Will you be watching the event? pic.twitter.com/f5W2j2qVtY---Advertisement---— Apple Hub (@theapplehub) September 8, 2025
Apple’s keynote is expected to be a pre-recorded event, with all launches and announcements streaming live across multiple platforms. Here’s how you can catch the Apple event live today.
1. Apple’s Events page
2. Official YouTube channel
3. Apple TV app
iPhone 17 Launch Today: What to expect?
While pricing will catch most attention, the iPhone 17 series is also set to bring several advancements in design, performance, and manufacturing. The iPhone 17 Pro and Pro Max are expected to feature major upgrades in both camera and speed, while the iPhone 17 Air is designed to impress with its slim, lightweight profile. Amid rising excitement, here’s what to expect from the Apple event 2025:
iPhone 17 series: Expected Design
iPhone 17 series: The iPhone 17 series is expected to see its most striking changes in exterior design, particularly for the Pro models. The iPhone 17 Pro and Pro Max are rumoured to replace the titanium build with a fresh aluminium-and-glass construction. Leaks also point to a large rectangular camera bar on the back, replacing the traditional square bump.
The iPhone 17 Air is rumoured to be just 5.5 mm thick, making it the slimmest iPhone yet. The standard iPhone 17, however, is expected to look almost identical to the iPhone 16.
iPhone 17 Series: Expected Performance Upgrades
All iPhone 17 models are expected to bring major performance improvements. The iPhone 17 and iPhone 17 Air are expected to use Apple’s latest A19 chip, while the Pro variants could be equipped with the higher-end A19 Pro. Both Pro models are said to include 12GB of RAM, allowing smoother multitasking and potentially more advanced Apple Intelligence features. Rumours suggest that Siri may integrate Gemini in the future, which means the iPhone will require more RAM than ever. All models are expected to launch with iOS 26.
iPhone 17 series: Expected Camera Upgrades
The cameras are tipped for some of the biggest upgrades in the iPhone 17 lineup. All four models are expected to include a 24MP front-facing camera, doubling the resolution of the current 12MP sensor. The iPhone 17 Pro Max could debut a triple 48MP setup, complete with a new periscope telephoto lens offering up to 8x optical zoom. If true, this would make it the first iPhone to feature three 48MP sensors – covering the main, ultrawide, and telephoto lenses.
iPhone 17 series: Expected Price In India
In India, the base model of the iPhone 17 is expected to start at around Rs 89,999, thanks to local manufacturing. However, the price could rise if Apple decides to make 256GB storage the default option.
The iPhone 17 Air is rumoured to come with a price tag of Rs 99,990, while the Pro model is expected to be priced at around Rs 1,34,990. The iPhone 17 Pro Max is expected to cost around Rs 164,999 in India.
Apple Watch Series 11 and Ultra 3 And AirPod Pro 3
Apple is likely to introduce the next generation of Apple Watches – Series 11 and Ultra 3 – expected to run on the new S11 chip with upgraded health tracking, design tweaks, and spec improvements. Alongside, the company may unveil AirPods Pro 3, tipped to deliver better sound, longer battery life, Active Noise Cancellation (ANC), and more. Some reports even suggest that these earbuds could add basic health monitoring features.
