iPhone 17 Sale in India Today: A huge crowd gathered outside the Apple Store at Bandra Kurla Complex (BKC) Jio Centre on Friday as the iPhone 17 series went on sale in India. However, the excitement turned tense when some fans in the crowd clashed. Store security and staff quickly stepped in to bring the situation under control.
Hundreds of iPhone fans queued outside the store from the early hours on Friday, with many even waiting overnight to get their hands on the newly launched smartphone. As Apple opened sales of the iPhone 17 in India, buyers flocked to Mumbai from distant parts of the country.
Apple launched the iPhone 17 Pro and Pro Max during its “Awe Dropping” event on September 9, after first showcasing the base iPhone 17 and the new iPhone Air. The event also saw the unveiling of the latest Apple Watch Series 11, Watch Ultra 3, and Watch SE 3, along with the new AirPods Pro 3, featuring enhanced health and audio capabilities.
VIDEO | iPhone 17 series launch: A scuffle broke out among a few people amid the rush outside the Apple Store at BKC Jio Centre, Mumbai, prompting security personnel to intervene.
Large crowds had gathered as people waited eagerly for the iPhone 17 pre-booking.#iPhone17… pic.twitter.com/cskTiCB7yi---Advertisement---— Press Trust of India (@PTI_News) September 19, 2025
The iPhone 17 craze
Among the eager customers was Manoj, who came from Ahmedabad and has been waiting since 5 am. “I come from Ahmedabad every time. I have been waiting since 5 AM,” Manoj told ANI. Another customer Bayan Kapoor said that that he is excited as the reviews were great online. “Reviews are great online. I don’t know if I will be able to get one. Let’s see if Apple fever will increase or decrease,” he added.
#WATCH | Mumbai | A customer Bayan Kapoor says, "Reviews are great online… I don't know if I will be able to get one… Let's see if Apple fever will increase or decrease…" https://t.co/mqGcKzpl6t pic.twitter.com/B4nore2Ofa
— ANI (@ANI) September 19, 2025
A customer named Amaan Memon in Mumbai praised the features as it would help enhance the gaming experience. “I am very excited for the iPhone 17 Pro Max series. This time, Apple has a new design. It features the A19 Bionic chip, so the gaming experience will be enhanced. I have been waiting for this colour for the last 6 months, when I came to know that this colour is going to be launched,” he added.
Apple iPhone 17 Price and Specification
Apple launched the iPhone 17, the latest edition of its standard iPhone model, on Tuesday, September 9. The company announced the iPhone 17 along with several new features, starting USD 799. The new model has been upgraded with a larger 6.3-inch display and a 120Hz ProMotion refresh rate, according to The Verge. One of the most significant upgrades is the camera system, which now includes a 48-megapixel “dual fusion” rear camera that combines the capabilities of a main camera and a telephoto lens into a single unit.
The new model also has a 48-megapixel fusion ultrawide that’s capable of capturing images in 4x higher resolution compared to the iPhone 16. A striking feature in the new model is the new square-shaped front camera sensor, which lets users capture high-quality selfies in landscape mode without rotating their phone.
