The photo-sharing application "Instagram" is exploring launching a separate application only for "short videos," aka reels. According to reports, this move is aimed at capitalising on the uncertainty of "TikTok" in the United States and providing a similar application to users.
According to The Information, Instagram CEO Adam Mosseri raised the notion at a staff meeting this week. The Meta-owned firm hopes to capitalise on TikTok's regulatory issues in the United States, where lawmakers have expressed concerns about its ties to its Chinese parent company, ByteDance.
---Advertisement---
In January, Meta unveiled Edits, a new video-editing programme that appears to compete with ByteDance's CapCut. Meta has already dabbled with standalone video apps. In 2018, the business released Lasso, a video-sharing software designed to compete with TikTok, however it was eventually terminated due to a lack of popularity.
---Advertisement---
The probable launch of a separate Reels app underlines Meta's continued efforts to expand its position in the short-form video space. As TikTok's future in the United States remains unknown, Instagram's standalone Reels app may offer users a viable alternative for their short-video production demands.
Also Read: Bihar Politics Shifts: Is Nitish Kumar Just A Figurehead Now?