Google has released an all-new AI-powered virtual try-on tool. This new tool will allow users in India to preview outfits they plan to buy before purchasing them. The tech giant announced the expansion of the feature to India on Wednesday, December 3. The new feature introduces a try-on icon on the apparel product listing section of Google.
By clicking the button, users will be able to virtually try on and explore how the clothing looks on them before buying or deciding to purchase the product.
According to a statement from Google’s blog post:
“The feature makes online shopping more personal by letting you try on tops, bottoms, dresses, jackets and even shoes virtually – all by uploading a photo of yourself. The feature is powered by our custom AI model for fashion, which understands both the human body and nuances of clothing, like how different materials fold, stretch and drape on different body shapes,” Google said in the blog post.
Google first announced the virtual try-on functionality at the I/O developer event in May. It was later released to some users in July. Users will be able to virtually try on billions of clothing items listed in its Shopping Graph -the real-time dataset that suggests product listings based on user searches.
The feature is accessible through AI mode, Google Shopping, product results on Google Images, and other platforms where these listings appear.
Benefits from Indian Shoppers
Indian shoppers will soon be able to see the “Try It On” button on clothing listings. A simple tap launches the tool, prompting users to upload a full-length photo of themselves. The AI system then instantly overlays the garment onto the image, offering a realistic glimpse of the fit and style.
Google highlights that its AI image creation model grasps human body shapes and the unique ways materials like cotton, wool, or polyester move across varied figures. Users will also be able to revisit the apparel they tried earlier, pick their outfits, bookmark them, and easily share their selections on social platforms.
