Zoho Founder and CEO Sridhar Vembu is bringing an update to Arattai. He tweeted this information on his official X account. Arattai is an Indian instant messaging app thathas been compared to WhatsApp. Responding to a question from an X user asking about the update, Vembu said that his team is working on several important features for the app, leading the fans to believe that the new update is around the corner.
Important features that might be coming with Arattai
An inquisitive fan of the application tagged Vembu and asked why the app is not being talked about these days. Replying to this tweet, Vembu explained that his team is working on several important and significant features. He also stated that once they are satisfied with the features, it will be marketed on a large scale.
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Talking about the update, Vembu said
"We're updating every week. We're working on some very important features. When we feel the features are satisfactory, we'll promote it more! It's a marathon. We're ready for it," Vembu posted on X.
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WhatsApp will face tough competition
Arattai’s origin came in by the Zoho team as a secure messaging platform during the COVID-19 lockdown in India. Overtime it added many familiarfeatures to users that were already available on instant messaging platforms like WhatsApp. Just like WhatsApp, these included encrypted one-on-one and group chats, voice and video calls, media sharing, cloud backup, contact sync, and even disappearing messages. To further help the users, the app has also added multi-device login, custom themes, and better integration withthe Zoho ecosystem.
Despite these updates, Arattai remains significantly less used than messaging apps such as WhatsApp, telegram and Signal. However, Vembu’s post now suggests that Zoho is about to begin marketing it extensively, but before ethat they want a perfect product before doing so.
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