In a recent news update Apple has gained a 23 % share in Indian Smartphone market and leads in terms of supply value. A report by Counterpoint research said on Thursday.
Apple’s share during the December quarter increased to a 11% on year on year basis, to occupy 5th place and a 9% rate a year ago. Beyond that the brand could not feature in the top 5 smartphone brands in annual data sets as per the counterpoint research estimates.
As per the senior research analyst Shilpi Jain – the smartphone market in India is showcasing signs of maturity. The stable volumes of sales affected by low entry of new users into the ecosystem.
“Replacement cycles are increasing as entry- and mid-range devices continue to improve each year. At the same time, there is a shift toward higher-priced devices, with shipments of premium segment devices (priced above Rs 30,000) growing by double-digit percentages, driving a 9 per cent YoY growth in wholesale value — the highest ever recorded,” Jain said
Vivo led the country’s smartphone market in volumes in December quarter as well with its share rising to 20 % from 17% in December 2023 quarter. During the same quarter, xiaomi followed Vivo with 16% volume share, Samsung with 15% and Oppo With 14 %.
A robust offline network along with the presence of the brand iQOO led Vivo to become as the market leader for the first time in the year with 16 % growth.
“Samsung slipped to third, as its value-driven strategies led to a reduced position in lower price bands, impacting overall shipments. However, Samsung’s premium devices continued to perform well, particularly its S series, which helped the brand gain share in the premium segment,” Singh said.
The 2024 annual value chart dictates that, Samsung followed Apple with 22 per cent share. Followed by Vivo with 16 per cent share, Oppo 16 per cent, and Xiaomi 9 per cent.
Vivo has led the Indian smart phone segment in terms of the most smartphone units supplied.
It was followed by Xiaomi with 17 per cent share, Samsung (16 per cent), Oppo (15 per cent) and realme 11 per cent share.
Beyond mobile phones the internal chip manufacturing company MediaTek led India’s smartphone chipset market with its highest-ever 52 per cent share, followed by Qualcomm at 25%.
5G smartphone shipment penetration in the country reached 78 per cent in 2024, due to the availability of 5G chipsets in entry-level smartphones, the report said.
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