The India-Pakistan clash has always been an awaited one especially in ICC Tournaments like world Cups and Champions Trophy. What makes this waiting more exciting is the ‘Mauka-Mauka’ advertisement which demonstrates India vs Pakistan rivalry in a hilarious way. This time the Mauka-Mauka ad came with a twist featuring Bangladesh’s former Prime Minister Sheikh Haseena whom India gave shelter to. Bangladesh came running to Pakistan after getting defeated by India.
Mauka-Mauka: The Beginning
The story depicts the emotional narrative of a Pakistani cricket enthusiast who starts his story in Karachi during 1992. He develops a habit of hoarding firecrackers during his childhood because he strongly expects Pakistan to defeat India at the World Cup. The defeat of Pakistan in the match interrupts all plans for celebration.
The tale shows his life from year to year as he grows older by continuing his yearly practice of gathering firecrackers for an unrealized celebration. New World Cup seasons promise better luck to Pakistan but the country persists in losing to India while his firecrackers remain intact from year to year.
During the 2011 World Cup semi-final match the story creates its highest emotional intensity point. The father stands before his son expressing mixed emotions of annoyance and desire when he says “Kab phodenge yaar?” Your question has become a familiar theme my friend (When will we burst the crackers). The scene reveals the long-standing disappointment that Pakistan faced in its five World Cup losses to India until 2015.
Through its clever storytelling the advertisement portrays cricket fans who deeply care about the sport while exploring the powerful effect of the India-Pakistan cricket rivalry by showcasing unutilized firecrackers.
